Photos and words by: Jennifer Silver
All the high fashion stores in Calgary all have a little bit more competition now that Little Burgundy has made its way over to Western Canada with its first opening in Alberta at Calgary’s own Market Mall.
My first impressions of Little Burgundy were a bit of a sensory overload, with bright and shiny things that would have any shopaholic distracted and drooling. The store smelled like new materials and the design and layout of the store contributed to a gorgeous display of shoes, bags and accessories.
On a closer look, I discovered all the ‘haute couture’ brands offered at the store. The labels that caught my attention ranged from Juicy Couture and Betsey Johnson to Marc Jacobs and Ray Ban.
It may sound like a store similar to Holt Renfrew or something straight out of New York. But Little Burgundy offers a wide selection of fashionable brands, some with extra zeros on the price tag, but plenty without.
Imagine if Gravity Pope, Aldo, Holt Renfrew and Stoneridge all collided into one big, bright and beautiful store, and in the convenience of the mall. With a little added twist of theme inspired art and a calm atmosphere, then you have Little Burgundy.
Catherine Laporte, a manager from the store explains that Little Burgundy targets a younger age group and wants to get all the hottest and newest fashion out to people with great style and all bank account sizes.
“We have a 16-28 year old age group that is our target,” said Laporte “we sell mostly to fashion saavy people, we have that urban, modern vintage style.”
Another thing that makes Little Burgundy special is it’s theme. As many stores are just designed for convenience and too display as many items as they can. Little Burgundy offers a theme to their shopping experience.
“Our store has a relationship theme.” Laporte said. “We use bamboo, different lighting, it’s a techno metal aspect.”
I have no idea what a techno metal aspect is but I could see what she meant about the theme of the store. There were chairs and pictures all over that not only added color and decoration to the store, but when I looked a bit closer they have notes and writing all over them.
So, being an attendee of the VIP party, I got a sneak peek of the store before it opens its doors to fashion saavy Calgarians. But a sneak peek wasn’t the only thing I got at Little Burgundy during the media launch party, but I also got Crave cupcakes, Vitamin Water and lots of candy, not to mention a free item of my choice. So of course being the girl that I am, I could decide between a new pair of fresh high tops or a stylin purse. But now I can proudly say that I hold a Bestey Johnson purse of my own.
For all the fashionista’s in Calgary, Little Burgundy is a one stop designer shop where you can get all the glam, for more or less. And I know I will definitely be back.
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